Fortuna's Favor Rites

...when you have once put your neck beneath the yoke of Fortune, you must with steadfast heart bear whatever comes to pass within her realm... Ah! dull-witted mortal, if Fortune begin to stay still, she is no longer Fortune.

Serving irreverent virgins and margarita tea since 2002.
Or was that virgin tea and irreverent margaritas?

Always a bit more tart than sweet.

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Apr 26

Translation, Please!

Tree, sky, ground. Could it be any plainer?

Executive vice president getting a bit uppity? PR department out of control? Is your secretary more interested in changing her business cards to read "executive assistant" than in just getting the damn job done?

If so, then you need us. 

Introducing Plain Talker™, the newest service offered by the same fine folks that brought you Get A Clue U(niversity)™ and The Eleventy O'Clock News™. Ah, that would be me. And yes, I trademark everything.

Does your company engage in shameless gobbledegook and doublespeak? Do your press releases look more like an attempt to evade the issue than to actually announce anything? Is your corporate mission statement so full of b.s. (that's bullshit) that the guys in the mailroom still aren't sure what it is that you do there? If so, first of all, shame on you! Secondly, you need us to keep you from looking like an arrogant fool. We take the stuffing out of stuffed shirts!

Here at Plain Talker™, we believe that it's perfectly possible to use big words without sounding like you're too big for your britches, or like you've got your thumb stuck... ah, never mind. Let's keep it clean here.

We'll translate your corporate double-speak into language that everyone can understand. Prices start at $100 per paragraph, sarcasm is free of charge. Now that's some plain talking, isn't it?

Example of our services: In a New York Times story about the failure of Lockheed Martin to get a navy ship ready on time or on budget, Lockheed executive vice president Christopher E. Kubasik, said:

“We have acknowledged all along our shared responsibility for challenges encountered in the design and construction of the littoral combat ship, which are similar to those typically experienced with first-in-class vessels, including the competing LCS design.” Mr. Kubasik said the company was working toward “realistic cost goals for subsequent ships.”

Sounds good, huh?

But it sounds even better when we run it through our Plain Talker™ translation service:

"We admit we screwed up. The original design work was fubar'd*, and lots of the construction work had to be ripped out and redone. We'd never done one of these before, but neither had anyone else! We don't know how much it's really going to cost, but we'll let you know for the next ones."

Now, isn't that better?

We can translate your PR releases, spokesperson statements to the press, denials of wrongdoing, contracts, internal documents, policy manuals, emails, memos, and customer service replies. If you can write it in English, we can translate it into Plain Talk. Government work a specialty - ask about our special rates.

Remember, Plain Talker™ translation services start at only $100 per paragraph, and there's never any charge for sarcasm. We make stuffed shirts lose their stuffing!

*Term allowed in military translations only. Offer void where prohibited, or if we decide we don't even like you enough to take your money. Not available in Maricopa County, or Lake City, Florida. Very few words were mangled in the preparation of this announcement, though we make absolutely no promises concerning grammar, either in this statement, or in our translations. All payments are due in advance, in cash or by direct deposit to our numbered account in the Caymens. Thanks for giving us money, just to cut through your bullshit!


plain talker
 

Comments (8)

  • 5/7/08 - robert baslerFortuna, this service that you're referencing sounds great, and I'm trending toward getting it to use going forward. Can it help me gather low-hanging fruit?
  • 5/6/08 - FortunaleeMara - I'd be horrified about my misspelling if it had been in the body of the blog. Since it was actually in the disclaimer, it doesn't really count, does it? ::grin:: And to think I remembered to...  Show Full Comment
  • 5/6/08 - FortunaleeHi Gary - Actually, the post is all in fun. There's no such business as Plain Talker (TM), thought it might be a kick if there were. I know full well that people wouldn't pay for the truth -...  Show Full Comment
  • 5/6/08 - maramiamiIf you're in the business of charging money for editing, shame on you. The CaymAn Islands isn't spelled with an E. Mara in Miami
  • 5/6/08 - Gary BlakeI wish you luck in getting people to pay you for plain English. I teach writing seminars across North America and find it is only the rare executive who understands how poorly people write and how...  Show Full Comment
  • 5/6/08 - horatiosaltof course you're right. i was just trying to reinforce the point of your post by agreeing that business and government unfortunately place a higher value on murky communication than they do on...  Show Full Comment
  • 5/5/08 - FortunaleeWell, true, but that's what PR firms do. To me, it's more fun to break things down to their lowest common denominator - the bare truth.
  • 5/5/08 - horatiosaltseems to me the big money is in translating the other way. you could charge $1000 a paragraph to obfuscate. exec vps will pay for that. call yourself the Ornery Obfuscator and you're all set...  Show Full Comment
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Serving irreverent virgins and margarita tea since 2002.
Or was that virgin tea and irreverent margaritas?

Always a bit more tart than sweet.

(Home)


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