A modest proposal
I tried hard to write to Jeff Bezos (or anyone really) at Amazon, but they pretty much make it impossible, as far as I can tell.
So here is my letter.
Jeff,
I've been buying from Amazon for a long time; actually a long time. I much prefer your UI and your customer service to other on line bookstores, though I admit I also buy from many other sites as well.
I am an Associate, we have Prime (of course) and I own my indispensable Kindle (57 books and more each day). Your music downloads are less expensive and higher quality than the alternative so you're my first choice there as well. In short, while I'm sure I'm far from your biggest customer, I'm doing my share.
That said, like many customers, I buy some books for personal use and some for business use. You encourage 1-click ordering for both, by allowing me to set up multiple accounts in my 1-click drop down, but if I add a gift-certificate your policy of applying that certificate automatically (and then not letting me remove it once the order is "in process") defeats me nearly every time. Therefore I'd like to propose a modest change to the 1-click settings page. I'll assume you do not want to change your default as you want to use those certificates as quickly as possible, but a simple check box allowing me to turn off the default on given accounts would make a world of difference. (Please click on the image in the upper right to see what I have in mind).
You might also want to consider adding a suggestion box.
Thanks.